By: Staff
Hip-hop artist and entrepreneur E-40 has announced the expansion of his ice cream brand, Goon With The Spoon, with the launch of a new Soul Food line. The first product under this line is the Chicken & Waffles flavor, which combines restaurant-style waffles, maple syrup, and brown butter. E-40 has also teamed up with Flock Chicken Chips to add a crispy topping to the ice cream.
E-40, whose love for culinary arts dates back to his childhood, is committed to bringing together the worlds of food, culture, and entertainment. He has said, “As a Black entrepreneur with a prominent platform, I’m committed to doing my part to bring the worlds of food, culture, and entertainment together like never before.”
In addition to the Chicken & Waffles flavor, E-40’s Goon With The Spoon brand includes six other flavors: Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, and Salted Caramel. The brand plans to launch a new flavor called “Black Wall Street” in 2023.
E-40’s ice cream can be purchased online at Walmart.com, as the artist has announced a national distribution arrangement with the retail giant. The ice cream is made with solar power, making it a healthier alternative that does not contain artificial growth hormones.
The Goon With The Spoon brand name was inspired by E-40’s music, in which he rapped about being a “Goon With The Spoon” as a metaphor for his entrepreneurial spirit. With the launch of the Soul Food line and the unique Chicken & Waffles flavor, E-40 is bringing this metaphor to life and introducing a new twist on a classic flavor combination.
Overall, E-40’s expansion of the Goon With The Spoon brand with the Soul Food line is an exciting development for ice cream lovers. The Chicken & Waffles flavor is sure to be a hit, and with the promise of more flavors to come in the future, there’s no telling what culinary creations E-40 will come up with next.
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