From Discrimination to Distillation: Eboni Major's Journey to Building Her Own Bourbon Company

From Discrimination to Distillation: Eboni Major's Journey to Building Her Own Bourbon Company

3 minute read

By: Staff

Eboni Major, a trailblazer in the whiskey industry as the first Black female whiskey blender, has recently released her own bourbon and is building her own company. Major parted ways with Bulleit Bourbon shortly after the release of her award-winning Blenders’ Select expression and filed a lawsuit against parent company Diageo for racial discrimination. The suit is currently in arbitration and the company denies the accusations.

Major has not let this experience dampen her passion for whiskey making. She has joined forces with Dread River Distilling Co., a Birmingham, Alabama-based distillery that produces its own spirits, including rum, vodka, gin, and a flagship bourbon. As a food science expert and experienced whiskey maker, Major brings a wealth of knowledge to the new operation.

The new Dread River Master Series is a blend of sourced Kentucky bourbon distilled in October 2017 and January 2019, bottled at 100 proof. Major met the previous Dread River master distiller at a judging competition last spring and decided to work with the brand. “Dread River is located two blocks from where my grandmother lived her entire life,” she said. “Besides that, I’d known this building my entire childhood—passing it every time I visited her. So it felt like it was meant to be…”

This extremely limited release is available now to pre-order for $115 from the Dread River website and based on Major's reputation in the whiskey world, it is expected to sell out quickly. The good news is that this is just the first of many future whiskeys from this talented force in the industry.

Major's experiences have led her to build her own company, Major Spirits. Her mission is to make change in the whiskey industry and to amplify inclusion and equity. She has been approached by Black women students from her alma mater seeking advice on how to break into the whiskey industry. “[I remember] what it’s like to be in their shoes and to want to enter something but not know how,” Major said. “Making sure that I bring those women along my journey to build Major Spirits is probably the most important part of this for me.”

Eboni Major's story is not only an inspiration for those who face discrimination in the workplace but also for anyone who has a passion for whiskey making and wants to make a name for themselves in the industry. Her determination and resilience in the face of adversity is admirable and her commitment to amplifying inclusion and equity is commendable. We look forward to seeing what Major has in store for the future of whiskey making and wish her all the best in her journey.

Unisex Fish & Grits Short Sleeve Tee

Unisex Fish & Grits Short Sleeve Tee


  This updated t-shirt fits just like your favorite. Essential for the woke wardrobe, it’s super soft cotton, wash-proof durability, and excellent quality print makes it the statement tee you reach for when you want to speak your peace, shake… read more

« Back to Blog